Oriflame

Nature Secrets

For this brand of Oriflame we had to create an ownable design that builds an emotional and loyal bond with the consumers.

The new logo explains the idea that Nature Secrets captures the inspiration of innocent & pure nature in a drop.

Breakthrough positioning in the vitality sector of Nature Secrets presented an opportunity to differentiate Oriflame Nature from competitors. The package represents the dream consumer: The desire I have for freedom and self-expression, innovation and creativity.

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