Concept & Solution
We created a striking snack brand with conceptual references to authenticity, craftsmanship and American cooking. Mad Roosters serves up an eye-catching presence in fast food restaurants; a little brazen, loud, audacious, yet extremely crispy and tasty. It is old-school quality with a cool, modern twist.
Design Board is responsible for the visual strategy, the practical product identity passport, logo and branding style elements, packaging and different POS materials. These have made Mad Roosters the “cluck of the town”. It is the snack for people who like a seriously crunchy bite.